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Meet our exceptional
team of people

Our people are experienced leaders, with strong vision and business acumen.
We are extremely proud of our outstanding team of world class people.

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The Leadership Team

Jaybro CEO

Adrian Palumbo

Chief Executive Officer

Adrian Palumbo Jaybro CEO
Adrian Palumbo
Chief Executive Officer
Adrian Palumbo joined Jaybro Group as Chief Operating Officer in July 2022 and was promoted to CEO in July 2023. Prior to joining Jaybro, he had a 25 year career with the Reece Group where he led growth and transformation across operations, supply chain, merchandising, marketing and digital.
A globally experienced leader having worked across transformation, M&A and core growth in complex environments, Adrian has a track record of delivering growth and profit through his ability to identify strategic imperatives, engaging effectively with key stakeholders, and building empowered successful teams.
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Jeremy Joyce

Co-Founder

Jeremy Joyce
Jeremy Joyce
Co-Founder
Jeremy Joyce is a visionary entrepreneur and the esteemed co-founder of Jaybro Group, a leading supplier to the civil construction and infrastructure sector. With over two decades of industry expertise, Jeremy’s passion for innovation and dedication to customer service have propelled Jaybro to remarkable success.
Jeremy’s commitment to quality and his ability to identify market trends have resulted in the expansion of Jaybro’s product range and geographic reach. Known for his dynamic approach and unwavering integrity, Jeremy continues to shape the civil infrastructure industry with his entrepreneurial prowess and forward – thinking vision.
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Paul Christie

Director

Paul Christie
Paul Christie
Director
Paul joined the board of Jaybro Group in July 2021 following its acquisition of Delnorth, a leading supplier of infrastructure safety products to local government authorities, state departments of transport and public/private utility networks.
Paul started in accounting at EY, before moving into a 10-year career in investment banking with RBS (London), Merrill Lynch and Nomura (Sydney). In 2015 Paul formed the Delnorth Group and led its growth up until its 2021 sale to Jaybro, where the business continues to thrive.
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Renee Van Vugt

Chief Financial Officer

Renee Van Vugt
Renee Van Vugt
Chief Financial Officer
Renee is an experienced Senior Finance Leader with proven success operating in both Corporate and Divisional roles spanning building materials, property, marketing services, agriculture and consumer products. Renee has a track record of delivering complex strategic and transformational initiatives and motivating and developing teams to outperform their expectations.
Renee is a Chartered Accountant and holds an MBA from MBS. She commenced her career with KPMG, spending 6 years working in professional services and subsquently spending 13 years in Senior Finance roles in ASX listed companies. For the last 4 years Renee has been working with investments held by Private Equity Funds.
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Eddy Al Chaar

Chief Supply Chain Officer

Eddy Al Chaar
Eddy Al Chaar
Chief Supply Chain Officer
Eddy is a seasoned supply chain, manufacturing, and operations professional who joined Jaybro Group in November 2022. With over 15 years of experience, he has a proven track record of leading transformational change, cost savings, and growth across diverse industries. Eddy excels in optimizing supply chain operations, driving business performance, and implementing innovative solutions for process improvement. He is an experienced Lean Six Sigma Black Belt professional with international exposure in the US, Europe, MEA, and APAC.
Eddy's expertise in procurement, logistics, warehousing, and distribution, combined with his ability to leverage technology for innovation, makes him a highly adaptable and driven leader. He has a strong strategic vision, excellent communication skills, and the ability to build positive relationships, enabling him to successfully lead large-scale projects and deliver measurable results.
Eddy Al Chaar
Eddy Al Chaar
Chief Supply Chain Officer
Eddy is a seasoned supply chain, manufacturing, and operations professional who joined Jaybro Group in November 2022. With over 15 years of experience, he has a proven track record of leading transformational change, cost savings, and growth across diverse industries. Eddy excels in optimizing supply chain operations, driving business performance, and implementing innovative solutions for process improvement. He is an experienced Lean Six Sigma Black Belt professional with international exposure in the US, Europe, MEA, and APAC.
Eddy's expertise in procurement, logistics, warehousing, and distribution, combined with his ability to leverage technology for innovation, makes him a highly adaptable and driven leader. He has a strong strategic vision, excellent communication skills, and the ability to build positive relationships, enabling him to successfully lead large-scale projects and deliver measurable results.
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Rebecca Meli

Chief Technology Officer

Rebecca Meli
Chief Technology Officer
Rebecca is a dynamic IT professional with a passion for driving growth and innovation in the technology sector. With over 18 years of industry experience, she joined Jaybro Group in November 2020 to lead and oversee their Data and Technology team. Rebecca's expertise spans various domains, including cybersecurity, process efficiency, and the strategic implementation of cost-effective technologies within the organisation.
As an energetic and proactive leader, she is fully committed to taking the company to new levels of IT excellence. With her innovative mindset, passionate approach, and meticulous attention to detail, Rebecca serves as a catalyst for change and continuously drives improvements within the organisation.
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Steffen Daleng

Chief Marketing Officer

Steffen Daleng
Steffen Daleng
Chief Marketing Officer
Steffen joined Jaybro Group in May 2023 and leads the Marketing & Digital Strategy. Steffen is a result-oriented entrepreneur and growth leader with 15+ years experience creating high calibre award-winning teams and operations in Retail, Tech and Agency environments.
Prior to joining Jaybro, Steffen was the CMO at Booktopia and part of the journey from privately owned to IPO. Steffen was ranked in the Top 50 People in Ecommerce in 2021, 22, 23. CMO50 2022 And awarded CEO Magazines Marketing Executive of the year in 2022.
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Alison Passey

Chief People Officer

Alison Passey
Alison Passey
Chief People Officer
Alison was appointed Group Human Resources Manager in June 2019. Prior to joining Jaybro Group, Alison was the Executive General Manager, Human Resources and Corporate Affairs for Port Authority of New South Wales. Alison is responsible for people, culture and safety at the Jaybro Group.
Alison is passionate about aligning HR and HSEQ strategy to support business objectives though building leadership capability and engaged teams. Alison is extremely proud of Jaybro receiving certification and ranking as #4 in Australia's Best Workplaces List , as it cements and recognises the great people and teams we have here at Jaybro.
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Michael Liebmann

Chief Sales Officer

Michael Liebmann
Chief Sales Officer
Michael is a passionate sales leader who joined Jaybro in 2018 bringing with him extensive experience in sales and sales management across a variety of businesses and industries including construction, hire, wholesale IT distribution and software sales Michael leads the sales organisation in developing and executing the Sales Strategy across the Group.
Michael has a Bachelor’s Degree in Business (Majoring in Management and Marketing) from UTS and an Executive MBA from UNSW (AGSM).
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Jaybro is an outstanding company. Our service is outstanding, our culture is outstanding and we have a team of outstanding people.

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